It’s a widely recognized fact that first impressions are a critical aspect of any relationship, and its importance is even more significant for business relationships; especially in high-trust industries like law, real estate, and medicine.
Building and maintaining a consistent brand is critical when it comes to business marketing and client engagement. But not all brands are created equal; a brand that relies on a tagline will not see nearly the recognition as one with visual appeal.
Alfred Eisenstaedt, an icon of modern photojournalism, once said about his profession that “it is more important to click with people than to click the shutter.” The photographer who prioritizes your vision will give you ideas for looking your best that you may never think of on your own. Here is what to search for in this important relationship.